Zaytoon Kashmir: The Story Behind Our Fashion Store, Cord Sets & the White Pheran

Zaytoon means olive — a symbol of peace, purity, and quiet elegance across the region, which is exactly the spirit behind Zaytoon Kashmir. What started as a small idea has grown into a full fashion store built around one belief: that Kashmiri craftsmanship deserves a modern home.

Who We Are

Zaytoon Kashmir is a Kashmir-rooted fashion and lifestyle store bringing together contemporary silhouettes with traditional Kashmiri textile heritage. As a zaytoon fashion store, our collections sit at the intersection of comfort, culture, and everyday wearability — pieces you can style for both casual days and special occasions.

Kashmiri Cord Set for Summer

One of our most-loved categories is the kashmiri cord set summer collection. Co-ord sets have become a wardrobe staple for their effortless, put-together look, and our summer edit takes that same convenience and pairs it with breathable ruby cotton, relaxed fits, and subtle Kashmiri-inspired prints. Whether you're headed out for brunch or a warm-weather evening, a well-cut cord set offers style without the effort of matching separates — explore our Kashmiri Cotton Coordset in Black Red or the Red Black colourway to see what we mean.

The White Pheran: A Timeless Kashmiri Classic

No conversation about Kashmiri fashion is complete without the pheran, and the white pheran holds a special place of its own. Traditionally a loose, flowing outer garment worn across Kashmir, the pheran has evolved over the years from a purely functional winter garment into a fashion statement in its own right. A white pheran, in particular, brings a clean, versatile look that pairs beautifully with both traditional and contemporary styling — easy to dress up with jewellery or keep minimal for everyday wear. Our White Ari-work Designer Pheran is hand-embroidered front and back, and if you'd rather go bold, the collection also comes in Black Red, Maroon, Navy Blue and Green.

Why Shop With Us

• Designs inspired by genuine Kashmiri textile traditions
• A mix of everyday essentials and statement pieces, from cord sets to pherans
• Thoughtful detailing that respects the craft it comes from

Visit Zaytoon Kashmir

Whether you're searching for a breezy kashmiri cord set for summer or a classic white pheran to add to your wardrobe, Zaytoon Kashmir brings the valley's aesthetic to your everyday style. Explore our latest collection and find pieces that carry a little bit of Kashmir with you, wherever you go.